Problem

Tech companies struggle with limited insights from traditional web-based usability testing for mobile app prototypes. To bridge the gap and understand users' real environment experiences, a mobile app experience designed, providing Usability Testing participants a better real estate to interact with the product authentically. This immersive approach aims to uncover users' genuine struggles and pain points in a real mobile environment, enabling tech companies to make informed improvements and enhance user experiences effectively.

Goals

<aside> 💡 Immersive Experience - Least Distraction - Easy to Use

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Impact

<aside> 📈 Following the app's launch, customer demonstrations surged by 18% every quarter, resulting in a notable rise in conversions from potential customers to paid users.

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User’s

<aside> 🧑🏼‍🤝‍🧑🏻 Primary User’s : Can be anyone from Tech savvy to really beginner’s based on any organisation user base with whom they want to test it out

Secondary User’s : Researcher’s, Designers and UT session Moderator’s

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Process

While designing this app only secondary research was conducted to understand the direct competitors and indirect competitors.

<aside> 🔭 The initial scope of the app had already been established. A significant amount of time was devoted to streamlining the flows and various touch-points, with a specific focus on minimising the learning curve for participants to ****make it easier for researchers/designers/moderators to conduct testing in remote environment.

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Secondary Research

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